Multimedia Advertising and Marketing Methods in the Context of Digital Communication

This study uses a longitudinal multi-case design and the objectives of are: 1. to explore application digital content marketing (DCM) strategies in context communication; 2. identify communication used their DCM for social media using luxury car brands as case study; 3. assess engagement (reactions, shares, views) each brand on media; 4. use Facebook examine type his advertising (text, links, photos, videos, hashtags). The analysis included identifying through types, indicators. research results show that awareness, personality distinctiveness are most frequently goals multimedia marketing, which makes focus by more visible recognizable, humanized features attitudes reflected media.